This week’s “The Economist” magazine published a half-page advertisement for the controversial encryption project HEX.

Brad Michelson, the US marketing manager of the cryptocurrency exchange eToro, discovered the HEX advertisement in the US edition of the magazine, and he subsequently shared the discovery on Twitter. The advertisement stated that the price of HEX tokens increased by 11500% in 129 days.

In the crypto community, the HEX project has always been controversial. The controversy of the project is that it may belong to unregistered securities or a Ponzi scheme.

The founder, Richard Heart, claimed that its token will appreciate in the future, which makes the token may be identified as an unregistered securities; the HEX project aims to reward those who obtain tokens early, hold tokens for a longer period of time, and offer to others The recommender, this structure leads people to think that it is essentially a Ponzi scheme.

Heart claims that the value of HEX will grow faster than any other token in history, which is the main reason why many people are skeptical about it.

Mati Greenspan, founder of crypto analysis company Quantum Economics, expressed his dissatisfaction with The Economist’s HEX advertisement, and he said that he would unsubscribe from the publication.

However, the supporters of the HEX project still spare no effort to praise the project. They emphasized that HEX has completed three audits, which provides a certain degree of assurance for its reputation.

According to CoinMarketCap’s data, HEX tokens now have a market value of more than $1 billion, an increase of $500 million in two months.